How does a company achieve a "Best Buy" award from Consumers Digest? Kia Motors America must have the inside scoop, because they were just awarded this honor for four different models, including the:   new Kia Optima , new Kia Sorento, new Kia Soul, and new Kia Sportage .

Michael Sprague, Kia Motors America's Vice President of Marketing and Communications, recently disclosed why Kia is overpowering its competition: "Kia's design-led transformation continues to attract new customers to Kia showrooms with stand-out design, fuel efficiency, a host of standard amenities as well as residual values that continue to outpace the industry . Receiving four 'Best Buy' designations from Consumers Digest reflects the increasing awareness and consideration for the Kia brand, which we expect to continue with the 2012 Rio 5-door and Soul, now arriving in showrooms."

All "Best Buy" vehicles, including the four new Kia models mentioned above, are given the recognition by Consumers Digest because they deliver an outstanding value for the cost in respective classes. But how does one determine Value? Consumer Digest takes into account the purchase price, in addition to cost of ownership determined by such factors as: performance, utility, and comfort.

Ffour "Best Buy" awards are a great achievement, and Kia is fortunate enough to add these awards to its ever expanding accolades accumulated over the past couple of years and is underscored by a monthly sales record of 14 months and best-ever October sales. Want to stay up to date on Kia's continued advancements?  Check back often. And if you're interested in grabbing one of these best buys for yourself, swing by Peters Kia of Nashua, located at 300 Amherst Street Nashua, NH 03063, today.

Source: ¹http://www.ocmetro.com/t-Kia_4_vehicles_named_Best_Buy_by_Consumers_Digest11_7_11.aspx