South Korean automaker Kia has served as the Official Automotive Partner of the National Basketball Association (NBA) for five seasons and running. Previously they've teamed with the Celtics, Bulls, Nuggets, Cavaliers, HEAT, Knicks, Trailblazers, Clippers, Magic, 76ers, Suns, and Spurs. Kia just renewed each of these 12 key partnerships and has proudly rounded the number up to 13. That's right. Kia will now also represent the Golden State Warriors.

Serving as the Official Automotive Partner of the NBA represents Kia's largest U.S. sports marketing initiative. Though, their roles as the Official Automotive Partner of NBA All-Star and ESPN's "Kia NBA Countdown" are certainly nothing to scoff at either.

Kia has carved such an intricate niche for themselves within the NBA and proven new Kia models provide drivers the ultimate all-star quality and vibe, slam-dunk champ Blake Griffin has even stepped up to serve as their official brand ambassador.

Speaking on Kia's relationship with the NBA, Michael Sprague, VP Marketing & Communications, Kia Motors America says, "Kia's involvement with the NBA and nearly half of the league's teams has...dramatically increased consumer awareness, perception and consideration for the brand...All of our team partnerships leverage the excitement of the game and increase Kia's interaction with the passionate fan bases in each market, and we are proud to add the Golden State Warrior to our roster and establish a relationship with Bay Area basketball fans."¹

The different levels of support Kia offers the 13 aforementioned NBA teams is as follows:

- Proud Partner with 4
- Official Automotive Partner with 2
- Official Partner with 2
- Official Vehicle of 7
- Exclusive Vehicle of 1

As you can see Kia offers multiple levels of support to select teams.

Peters Kia of Nashua wishes your team good luck throughout the rest of the season. And remember, you can always drop by Peters Kia of Nashua located at 300 Amherst Street Nashua, NH 03063 for a test drive and see for yourself why Kia is currently one of the fastest-growing automakers in America.

Source: ¹ http://www.kia.com/#/press/